. Commercialization of non-timber forest products. Factors influencing success. Lessons learned from Mexico and Bolivia and policy implications for decision- makers. UNEP-WCMC Biodiversity Series Case studies: Pita Pita Aechmea magdalenae (Bromeliaceae) Traditional use, organization and domestication contribute to a successful niche nnarketing strategy Fabrice Edouard and Elaine Marshall This study was undertaken in two indigenous Chinantec communities located in the Papaloapan river basin, on the Atlantic side of the Sierra Norte, in the state of Oaxaca, Mexico (Figure ). The communi
. Commercialization of non-timber forest products. Factors influencing success. Lessons learned from Mexico and Bolivia and policy implications for decision- makers. UNEP-WCMC Biodiversity Series Case studies: Pita Pita Aechmea magdalenae (Bromeliaceae) Traditional use, organization and domestication contribute to a successful niche nnarketing strategy Fabrice Edouard and Elaine Marshall This study was undertaken in two indigenous Chinantec communities located in the Papaloapan river basin, on the Atlantic side of the Sierra Norte, in the state of Oaxaca, Mexico (Figure ). The communities are more than 200 km from Oaxaca city, accessible via a new paved highway. The Chinantla region is one of the most forested regions of Mexico and is characterized by extremely species-rich ecosystems of tropical rain and humid montane forests. Arroyo Blanco lArroyol is located at an altitude of 500 metres in the municipality of San Juan. There, 138 families own 2 000 ha of land and are dependent on subsistence Women and girls are responsible for most of the initial pita processing, including ttie rasping' of flesh to extract the agriculture and traded coffee, which Is cultivated In an agroforestry system. Pita is of traditional importance to this community. Arroyo is one of 18 communities that are members of the Union of Indigenous Towns of the Sierra de Lalana lUPIS-LI cooperative. This municipal farmer-based organization promotes Improved livelihoods for Its 1 200 members through socio-economic projects. San Rafael Agua de Pescadlto iPescadltol is located at 580 metres in the municipality of Valle Nacional. The com- munity's 170 families have access to 5 800 ha of land, are largely dedicated to the commercial production of coffee and are involved to a much lesser extent In maize cultivation. There is no traditional use of pita. THE RESOURCE Pita, also known as ixtle, is a terrestrial spiny-leaved bromeliad that naturally occurs in the lowland forests of southeast
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