Model Construction Kits and Warcraft Products on the Revell Stand, at the 2024 Toy Fair, Olympia
Revell GmbH is an American-origin manufacturer of plastic scale models, currently based in Bünde, Germany. The original Revell company merged with Monogram in 1986, becoming "Revell-Monogram". The business operated until 2007, when American Revell was purchased by Hobbico, while the German subsidiary "Revell Plastics GmbH" (established in 1956) had separated from the American firm in 2006 until Hobbico purchased it in 2012, bringing the two back together again under the same company umbrella. After the Hobbico demise in 2018, Quantum Capital Partners (QCP) acquired Revell. In 1994, Revell-Monogram was purchased by Hallmark Cards as part of its Binney and Smith division (the owners of famous Crayola crayons).[20] In September of 2001 Binney & Smith completed the sale of Revell-Monogram off to Alpha International. Alpha International is a Cedar Rapids, Iowa based company that specialized in diecast and collectible products. Just a short year later, Alpha sells Revell-Monogram off to Gearbox Toys also of Cedar On May 2, 2007, Hobbico, Inc. announced it had acquired American Revell-Monogram, LLC, corporate owner of the Revell name. The Revell name now stands alone in the company logo, without the Monogram name also present, though Monogram still exists as an important line of models in the Revell catalogue. Hobbico also acquired Revell of Germany in 2012, reuniting the two brands under one banner, but often models sold in the show Revell Germany as the parent with Hobbico nowhere labeled. On January 10, 2018, Hobbico, Inc. filed for bankruptcy protection. On April 13, 2018, Revell USA temporarily ceased operations while they reorganized. On April 17, 2018, it was announced that international investment group Quantum Capital Partners would be taking over operations of Revell. Their US-based tooling was sold to Atlantis Models. Some of the scale products manufactured and commercialised by Revell are cars, aircraft, ships, and commercial vehicles.
Size: 5616px × 3744px
Location: Olympia London Hammersmith Road London W14 8UX
Photo credit: © John Gaffen / Alamy / Afripics
License: Licensed
Model Released: No
Keywords: 2024, aircraft, beasts, construction, cyber, fair, hydrofang, king, kits, lich, model, olympia, products, revell, stand, toy, warcraft, world
