. Better fruit. Fruit-culture. ig J 7 BETTER FRUIT Page 21 Food Administration, Etc. Continued from page 5. ducer, the distributor, the consumer and the government it is entirely pos- sible to give the producer a good price for his product, the distributor a rea- sonable return for the service which he performs and the consumer his supply at a fair cost. It is in this spirit of confidence and co-operation that I represent Mr. Hoover, the United States Food Administrator. Food Administration Will Encourage a Greater Use of Perishables. In the readjustment of the world's food supply, perishable


. Better fruit. Fruit-culture. ig J 7 BETTER FRUIT Page 21 Food Administration, Etc. Continued from page 5. ducer, the distributor, the consumer and the government it is entirely pos- sible to give the producer a good price for his product, the distributor a rea- sonable return for the service which he performs and the consumer his supply at a fair cost. It is in this spirit of confidence and co-operation that I represent Mr. Hoover, the United States Food Administrator. Food Administration Will Encourage a Greater Use of Perishables. In the readjustment of the world's food supply, perishable foods are sud- denly thrown into national promi- nence. This, therefore, is the greatest opportunity for development that has ever been presented to the perishable food industries. Their increased use and substitution for other foods will liberate an exportable surplus of the more concentrated foods for our Allies. Therefore, the Food Admini- stration will encourage a greater con- sumption of perishable products such as fruits, vegetables, fish, poultry and eggs, as a means of sending our Allies more of the foods they must have to maintain their people at home and their armies in the field. The Food Administration will sup- plement the very efficient work of the Department of Agriculture, encourag- ing a better handling of perishable products in harvesting, in preparing them for market, transportation, stor- age, in the market, and in the house- hold in order that the enormous waste that annually occurs from bad hand- ling may be greatly reduced. Fre- quently one-half or more of a perish- able crop is lost by careless handling. The industries interested will, of course, need to work this problem out in a practical way. It cannot be done by discussion or the passing of reso- lutions. The Food Administration will en- courage organization among producers in order that the products of the farm may be shipped in standard packages, standard grades and in carload quan- tities. Only in


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