this is Stachys sylvatica, the Hedge woundwort or Hedge nettle, from the family Lamiaceae,

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Photo credit: © Franz Neidl / Alamy / Afripics
License: Royalty Free
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Keywords: boschi, dei, duftend, hairy, hedge, italy, lamiaceae, medicinal, nettle, stachys, stregona, summer, sylvatica, vertical, wald-ziest, wildflower, woundwort, ziest