. Florists' review [microform]. Floriculture. VERYWHERE one moves in the business world, he is greeted with the tale of woe that "business is all shot.'' Newspaper and magazine articles without number are bewailing the fact that someone has thrown a monkey-wrench into the machine of indus- try. And it is true. Business all over Iho country is at a standstill—almost, for there is at least one industry that is not at all bothered by the prevailing (lojjressed conditions and that industry is our industry. <^ ^ Christmas, 1920, came and went and, although it came at the darkest hour in the


. Florists' review [microform]. Floriculture. VERYWHERE one moves in the business world, he is greeted with the tale of woe that "business is all shot.'' Newspaper and magazine articles without number are bewailing the fact that someone has thrown a monkey-wrench into the machine of indus- try. And it is true. Business all over Iho country is at a standstill—almost, for there is at least one industry that is not at all bothered by the prevailing (lojjressed conditions and that industry is our industry. <^ ^ Christmas, 1920, came and went and, although it came at the darkest hour in the industrial sadness, it carried with it a tremendous business in flowers, a total sales record that some say is a new high mark for Christmas sales. Then New Year's day came and went and left a touch of happiness in the hearts of flo- rists, for that day, too, was an unusual- ly big one. Soon afterward, St. Valen- tine 's day departed, leaving in its wake another day's business that came in a close second to the record. Next, Easter came and went and that too was a recording-breaking day. Following close on the trail of a tremendous Easter business. Mothers' day fulfilled our highest hopes and expectations, and from all parts of the country comes the dark blue story of empty iceboxes and turned-away customers. What Is Coming? With all these big, record-breaking flower days behind us, what can be ex- pected for the one before us, Memorial day? First of all, we may analyze the day and find out the outstanding fea- tures which make it a day that florists always look forward to as a business- producing day. All the other big days have some flower or group of flowers that have an exclusive right to the day and for that reason far outsell any other plants or flowers. Christmas makes a heavy de- mand on roses, poinsettias and other seasonable plants which display bright red blooms. Easter demands a large supply of lilies. And carnations are al- ways the first to give out on Mothers'


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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912