A beauty contest featuring women in bathing costumes parading around the swimming pool at Middleton Tower Holiday Camp, Morecambe, Lancashire, England, UK in the 1950s. The contestants hold identification numbers – number 84 is closest and the number of spectators indicates this was a popular event in those days. First built in 1939, Middleton Tower grew into the largest holiday camp owned by Pontins, who purchased it in 1962. This is taken from an amateur photographer’s black and white negative – a vintage 1950s photograph.


A beauty contest featuring women in bathing costumes parading around the swimming pool at Middleton Tower Holiday Camp, Morecambe, Lancashire, England, UK in the 1950s. The contestants hold identification numbers – number 84 is closest and the number of spectators indicates this was a popular event in those days. First built in 1939, Middleton Tower grew into the largest holiday camp owned by Pontins, who purchased it in 1962. Its chalets, entertainment centre, theatre, swimming pool and pub made it a popular choice for family holidays in that era. It closed in 1993. This is taken from an amateur photographer’s black and white negative. It will look soft if used at too large a size – a vintage 1950s photograph.


Size: 3307px × 3088px
Location: Middleton Tower Holiday Camp, Morecambe, Lancashire, England, UK
Photo credit: © M&N / Alamy / Afripics
License: Licensed
Model Released: No

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